Why retail therapy really does work

Of course, we don’t need a reason to go shopping, but it’s nice to make ourselves feel better at the cash register with the knowledge that the spending is actually doing us some good. It is called retail therapy for a reason and you know what they say; when the going gets tough, the tough go shopping.

It helps you relax

Shopping is often seen as a mental holiday from the real world. When you need a break from the stresses of the real world, you can take yourself out of it and let your mind wander to pretty dresses, bright colours and shiny accessories. This especially helps when you’re trying to figure something out. Studies show your unconcsious mind will continue to work on something even when you’ve taken a break. A shopping break can be the best thing for your brain when you’re feeling stressed.

It helps you visualise

Shopping helps you visualise and focus. Whether you have a new job or your just going for an interview, visualising yourself in your new clothes at your new job definitely helps. Shopping for new things can make you feel ready to go after what you want and embark on new journeys, which brings me to my next point…


It helps you adapt to change

Whether you’re preparing a big move in your career or just got out of a bad relationship, shopping is good for mental preparation, especially when it comes to changes in your life. From freshening up your wardrobe with new things or buying new furniture or bed linen, shopping can help you prepare for the changes and the new chapter that’s about to start.

You’re in control

When things feel a bit crap and you feel overwhelmed with life, sometimes shopping is exactly the thing to do. Similar to the therapeutic benefits of making lists, shopping gives you something to do that you can feel in control of. It distracts your brain from the stress and brings your focus onto something you’re able to do. If you can combine shopping with checking things off your list, like buying the stationery you need for a big project, that’s even more of a bonus.

when i shop

It’s fun

Let’s not over complicate things too much. The fact of the matter is shopping is good for the brain because it’s fun. But there is some science behind it too. The aesthetics of clothes and shopping naturally lighten your mood and it also stimulates creativity, helping you to fee more productive and on top of things. As well as that, shopping has been proven to release oxytocin, which is the happy hormone. Basically, shopping is good for your health, but everything in moderation, or your bank account will suffer.

Happy shopping!

Jenny x

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